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“The title Private I carries her wry humor and points at once to autobiography, surveillance culture, and to the ways our individual and collective ‘I’ is scrutinized through an all-pervasive algorithmic apparatus. Her projects dissect how media shapes subjectivity, how surveillance capitalism colonizes daily life, and how multiple selves emerge within these networks of control. Yet however diverse the mediums or platforms she works in, what comes through is unmistakably Hershman Leeson. As we all think about the influence of Silicon Valley ideology penetrating our lives, Hershman Leeson’s memoir offers an opportunity to revisit her works and consider the ways she resisted the limitations society and technology tried to impose..”